Introduction to Marketing Taxonomy

Deep dive into Sitecore Marketing Taxonomy.

This workshop is a collaborative meeting designed to allow your team to take the first step in understanding Marketing Taxonomy within Sitecore. Taxonomies in Sitecore allow you to tag and organize all of your marketing activities using whatever scheme of classification that makes sense for your brand. At the end of the workshop, you will understand how Sitecore is able to track the way visitors interact with your content, products, services, and the overall structure of your site at a very granular level.

During this workshop, we’ll:

• Provide a demo of how Marketing Taxonomy and related items are defined in Sitecore
• Show how custom facets are mapped to existing Sitecore templates
• Show how to set up goals and events
• Demonstrate how to add a new type, group, and item for each taxonomy
• Brainstorm possible classifications for the way your contacts interact with your brand
  • Example classifications
    • Channels
    • Campaign Groups
    • Outcome Groups
    • Assets
    • Venues
    • Contact facets
    • Custom facets